Government, corporations, and organizations invest significant amounts of money and resources to deliver communications or when advertising their products and services. In most cases, they do not have an accurate method of measuring the performance of those initiatives and are forced to rely on intuition in making upcoming marketing decisions. Our proprietary™ Response Reporting System eliminates the guess work.™ provides factual evidence to assist organizations to make informed decisions about managing their overall on-going marketing budgets through
statistical analysis of the actual response data.

You can use™ to monitor any media type in real-time, such as; newspaper, radio, television, magazine, billboards, yellow pages, web, email, and direct marketing. The response to each media channel is measured by geographic distribution, demographic profile, and multiple user-defined variables. All media channels are measured and compared against each other to determine specific and overall return on investment.